Blogs
Are You Among The ‘Winners’ Using Insight Selling?
As a professional services firm, you’re likely to have found yourself asking these questions: How can we generate more referrals and attract more business? How do we prove our expertise and value to clients? The answer is insight. Insight selling, more specifically,...
The benefit of sophisticated month to month support is productive and safe
When you collaborate with Edgeview we don’t just generate an expensive report and issue an invoice – we measure success with actual results that we deliver together. A collaboration with Edgeview is a hands on exercise – together we create your expectations,...
Great Leaders Aren’t Born, They’re Made
Great leaders aren’t born, they’re made. And leadership coaching is one of the ways they’re created. Once mainly used to solve problems or “fix” poor performers, leadership coaching now focuses on enhancing performance for leaders and has become more and more common...
Cold Calling Isn’t Dead. It’s An Art You Need To Master.
If you Google “cold calling”, you’d be forgiven for thinking it’s dead, an ancient marketing method which has gone the same way as dinosaurs and door-to-door encyclopedia sales. But even in today's virtual world, the obituary for cold calling is premature. Cold...
7 Effective Ways To Generate Leads Offline
Social media ads, blogs, search engine optimisation, email marketing… They’re likely to be among the online methods you employ to generate leads. But what are you doing about your offline marketing? In today’s digital age, the importance of generating leads for your...
Employee Involvement Is Key In Change Management
Change – it happens whether you want it or not. As we operate in an increasingly fast-paced, volatile and complex world, organisations face more change than ever before. And being able to quickly adapt to continuous transition is more crucial than it has ever been....
Strategy Is Useless Without A Culture Of Execution
"A brilliant strategy, blockbuster product, or breakthrough technology can put you on the competitive map, but only solid execution can keep you there." So begins The Harvard Business Review article, The Secrets to Successful Strategy Execution. The...
Without Strategy, You’re Just Wandering Aimlessly
You’ve probably heard the quote: “If you don't know where you're going, you'll end up someplace else.” Not just an inspirational saying on calendars and fridge magnets, it also applies to your company. If you don’t have a well-defined corporate strategy...
The Difference Between a Business and Strategic Plan?
Introduction Although a strategic plan is a form of business plan, there are several important distinctions between the two "plans" that are worth noting. The Simple Steps Still Needed As you put your business plan together, keep in mind the following...