by Mark Badger | Dec 25, 2017 | General
As a professional services firm, you’re likely to have found yourself asking these questions: How can we generate more referrals and attract more business? How do we prove our expertise and value to clients? The answer is insight. Insight selling, more specifically,...
by Mark Badger | Dec 18, 2017 | Featured, General
When you collaborate with Edgeview we don’t just generate an expensive report and issue an invoice – we measure success with actual results that we deliver together. A collaboration with Edgeview is a hands on exercise – together we create your expectations,...
by Mark Badger | Dec 4, 2017 | General
If you Google “cold calling”, you’d be forgiven for thinking it’s dead, an ancient marketing method which has gone the same way as dinosaurs and door-to-door encyclopedia sales. But even in today’s virtual world, the obituary for cold calling is premature. Cold...
by Mark Badger | Nov 27, 2017 | Business Processes, General
Social media ads, blogs, search engine optimisation, email marketing… They’re likely to be among the online methods you employ to generate leads. But what are you doing about your offline marketing? In today’s digital age, the importance of generating leads for your...
by Mark Badger | Sep 6, 2017 | General
You’ve probably heard the quote: “If you don’t know where you’re going, you’ll end up someplace else.” Not just an inspirational saying on calendars and fridge magnets, it also applies to your company. If you don’t have a well-defined corporate...
by Mark Badger | Oct 30, 2015 | Featured, General, Strategy
Introduction Although a strategic plan is a form of business plan, there are several important distinctions between the two “plans” that are worth noting. The Simple Steps Still Needed As you put your business plan together, keep in mind the following...
